Press Release April 2007

Morgenster's White Diamond Unearthed

After several years of producing their White Truffle Enhanced Extra Virgin Olive Oil, Morgenster is proud to announce the release of the identical product in a new 100ml bottle that matches the original "Morgenster Bottle", complete with the same tamper proof pourer and seal.

A native of Piedmont, Morgenster's owner, Giulio Bertrand, is naturally passionate about the White Truffle, and now we are all benefiting from his love for this rare delicacy! Often referred to as "diamonds of the culinary world," the harvesting of white truffles is a time-honoured art which is practiced by professional truffle hunters called "Trifolau." They hunt with specially trained dogs that pick up the truffles' rapturous scent - and this is all done in the dead of night as they always conceal their hunting grounds!

And at R25 000 for one kilogram, it is no wonder that those 'in the know' only reveal secret truffle locations in their last will and testaments. But now, for your pleasure, Morgenster imports the White Truffle extract which is then blended into Morgenster's world acclaimed Extra Virgin Olive oil.

Truffles are a cross between a mushroom and a potato and can be enjoyed thinly sliced on Italian staples like pastas and risottos. "This is a 'must have' in the kitchen of every Chef - Executive, Aspiring or otherwise" says celebrity chef Pete Goffe-Wood. "The golden rule when using this product is to use it sparingly; just a couple of drops will tantalise your taste buds."

Morgenster's Extra Virgin White Truffle Olive Oil is available from the Tasting Room at Morgenster Estate, Somerset West (021 852 1738). The price is R108.00 for 100ml.

The new Morgenster 100ml Extra Virgin White Truffle Olive Oil is also available at selected retail stores - delicatessens, Checkers Hypers in Gauteng and Pick 'n Pay KwaZulu Natal. Wholesale outlets include Caterix (Western Cape), La Marina Foods and Dirt Rd Liquor Distributors (Lowveld). A list of agents and representatives is available on the website.

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